Sea Smiles - Triple accolade for Attica Group in Loyalty Awards 2020
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Triple accolade for Attica Group in Loyalty Awards 2020

Attica Group, parent company of SUPERFAST FERRIES, BLUE STAR FERRIES and HELLENIC SEAWAYS, is pleased to announce the triple accolade in Loyalty Awards 2020.

Organized by Boussias Communications, this year’s most successful Loyalty Awards featured more loyalty schemes than any previous contest event. The panel of judges included experts, academics, representatives of industry bodies and executives from the fields of marketing, advertising, communications and customer service.

The results were announced on May 4, 2020 and Attica Group was awarded for the third consecutive year for its Seasmiles reward programme, as follows:

ATTICA GROUP – Seasmiles Kiosk – Loyalty onboarding innovation
Best New Product / Service Loyalty Initiative

ATTICA GROUP – Blue Star Ferries #Thaksanartho
Best Short-Term Initiative

ATTICA GROUP – Seasmiles
Best Use of Digital Onboarding

The Gold prize in the Best New Product/Service Loyalty Initiative category awards the Seasmiles Kiosks as the best onboard new product with innovative digital services for the registration and issuance of a physical loyalty card to the members of the Seasmiles reward programme.

The Silver prize in the Best Short-Term Initiative category awards the Blue Star Ferries #Thaksanartho campaign joint a special offer of -50% on Seasmiles' passenger & vehicle tickets on a limited-time action.

The Bronze prize in Best Use of Digital Onboarding category awards the Seasmiles Kiosks and the @sea platform for their digital innovation process that enhances the overall passenger travel experience, facilitates integration into the Seasmiles reward programme (GDPR compliant) as well as for their improved functionality for the onboard-automated issuance of the physical loyalty membership card.